NONIO Plus Whitening Toothpaste is a Japanese medicated toothpaste developed by Lion Corporation that combines powerful bad breath prevention with effective whitening care. This 130g tube features a triple action formula that thoroughly eliminates odor causing bacteria using LSS antibacterial ingredient while its ion cleansing technology lifts accumulated stains and shiny powder particles remove stubborn discoloration from tooth enamel grooves. Enhanced with high concentration 1450ppm fluoride to strengthen teeth and prevent cavities, it delivers long lasting fresh breath and smooth brilliant white teeth with a refreshing fresh white mint flavor.​