The &Cream Serum Shampoo Moist 450g is an innovative all-in-one Japanese cream shampoo that combines the benefits of shampoo, treatment, and hair pack in a single step. Developed from raw beauty essence ingredients, this no-lather formula uses collagen-derived cleansing agents and over 10 types of unheated, chemically untreated beauty serum components including raw clay, royal jelly, plant exosomes, keratin, sericin, and hyaluronic acid. The creamy texture gently lifts and removes scalp impurities without foam while simultaneously delivering deep moisture and nourishment. It addresses 10 hair concerns including dryness, frizz, damage, lack of volume, and scalp health in one product. The Moist variant specifically focuses on hydrating benefits, leaving hair soft, smooth, and richly moisturized with a luxurious finish. This product eliminates the need for separate conditioner, making it ideal for those seeking simplified yet effective hair care with premium ingredients and a gentler 10-free formula free from sulfates, silicones, and other harsh additives.